Thursday, January 14, 2016

The Normcore Debate

Max Mara vintage camel coat, black cardigan, black crop top, knit green beanie, jeans outfit
Max Mara vintage coat, hand knit beanie, thrifted shirt, Forever 21 cardigan, Old Navy jeans, New Look shoes, Glasses Shop* sunglasses, Revlon lipstick

Max Mara vintage camel coat, black cardigan, black crop top, knit green beanie, jeans outfit

I don't understand the "normcore" trend. Why is it called normcore and not "casual"? When I wear jeans and a crop top, I don't call my outfit normcore but instead, "a casual outfit". The fact that the normcore trend has been commercialized upsets me. In the beginning, the idea behind dressing normcore was to start fresh. It was an attempt to restore normality into one's outfit by wearing basics and rediscovering casual fashion. However, this idea has been "bought" by brands with the intention of making profit in selling basic clothing. If we buy clothes to look basic or normal, it defeats the purpose of the orignial normcore trend. Personally, I feel that to dress normcore, you simply need to sift through your clothes and pick out an outfit that for you, not for stores, is normcore because each individual has a different perception of what is basic or not for them.

Je ne comprends pas la mode du "normcore". Pourquoi est-ce appelé ainsi et non pas simplement "un look décontracté"? Quand je porte un jean et un crop top, je n'appelle pas ça "normcore", mais simplement "décontracté". Le fait que la mode du normcore soit maintenant commercialisée me déplaît. Au début, le but de s'habiller normcore était un retour à zéro. Ce retour à la normalité, aux bases du confort et de la mode du décontracté, est exploité par des marques qui veulent en tirer un bénéfice. Or, si nous achetons des vêtements qui donnent l'impression de ne pas être recherchés, nous nous contredisons. Je trouve que pour s'habiller normcore, il faut chercher dans ses tiroirs et se composer un look qui est normcore pour nous, pas pour les magasins, car chaque personne a une perception différente de ce qui est décontracté ou pas. 


Max Mara vintage camel coat, black cardigan, black crop top, knit green beanie, jeans outfit

Max Mara vintage camel coat, black cardigan, black crop top, knit green beanie, jeans outfit
photos: PAUL
~Emma

38 comments:

  1. I just chuckle when I see brands trying to commercialise normcore - if someone wants to buy into it they're more than welcome to, but it's all a little too "try hard" for me! x Rebecca - itscohen.co.uk

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    Replies
    1. Yes, exactly right. Everyone is entitled to their opinion and if they want to buy into normcore, instead of doing it themselves, so be it.

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  2. Aww this outfit look so amazing? Love the overcoat and the hat, so adorable. x

    http://birdiethgirl.blogspot.com

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  3. Ce look te vas a ravir, la veste loose c'est top.
    Bisous

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  4. Love your 'normcore' style, Emma ;) old baby, new name, sales high, that's why ;)
    xox
    Lenya
    FashionDreams&Lifestyle

    ReplyDelete
    Replies
    1. Ah exactly right but I'm just frustrated that everything has to be monetized these days. Even simplicity.

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  5. Loved reading your thoughts and you are so right! I love your coat, it is so so perfect!

    Check out my blog if you want: www.theglamandglitter.com

    Tamara xxx

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  6. Completely agree with you in the "normcore" trend!
    Lovely outfit as always :) x Alona

    gentleconfusion.blogspot.com

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  7. That coat is all you ever need during winter !! Great look!
    www.kmeetsstyle.com

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  8. Totally agree with everything you wrote, well said! And your outfit is so pretty, the location looks amazing! Great post <3

    Valentina from http://fashionwithvalentina.blogspot.com

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  9. Amazing look! Totally in love with that coat!
    xx
    Sarah

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  10. Aww, that coat is so wonderful! Amazing color! <3
    Simimaus

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  11. I hope I can get to wear coat like you! The weather here is too hot for it , you look fabulous. x

    http://birdiethgirl.blogspot.com

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  12. Hehe I totally agree with you about the term "normcore" it never really made sense to me! Love your coat!

    xx freshfizzle

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  13. lovely casual outfit , i love your overcoat.
    http://fai-heart.blogspot.ru/

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  14. all these layering is just perfect! also, loving your coat a bit too much.
    www.rebelrebel.co x

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  15. très jolie, j'aime beaucoup ton manteau :)
    bisous

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  16. Yes, you're quite right. Coining the term "normcore" is clearly a marketing strategy when in reality, we're talking about wardrobe staples, not everyday basics, rather everyday essentials :) and by the way, I adore your coat. Such a plush colour. And those shoes. Beautiful details.

    ReplyDelete

I read every comment and will check out your blog.

You want to chat? Email me at petite.maison.of.fashion@gmail.com

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